Market Research Consulting Firm
Conduct custom market research studies and provide consumer insights
Overview
Market research firms generate $200,000-$3,000,000+ annually with 60-80% margins.
In 2025, data-driven decisions require quality research.
Revenue from custom research projects ($15,000-$200,000 per study), syndicated research reports ($2,000-$20,000 per report), ongoing research retainers ($5,000-$30,000 monthly), focus groups and qualitative research ($8,000-$40,000), survey design and fielding, and competitive intelligence.
Successful firms use rigorous research methodologies, recruit representative samples, analyze data to uncover insights, present findings clearly and actionably, and help clients make informed decisions.
Businesses across industries as clients.
Marketing through business networks and referrals, research credentials and case studies, industry specialization, thought leadership, and research quality reputation.
Required Skills
- Research Methodologies
- Statistical Analysis
- Survey Design
- Qualitative Research
- Data Analysis
- Insight Development
Pros and Cons
Pros
- High fees for custom research projects
- Recurring research relationships with clients
- Leverage research expertise across industries
- Help clients make better business decisions
- Growing demand for data-driven insights
Cons
- Need research credentials and methodologies
- Research projects labor-intensive
- Sample recruitment and data collection costs
- Competitive market research industry
- Economic sensitivity to research budgets
How to Get Started
- Build market research expertise and credentials
- Develop research methodologies and tools
- Invest in survey and research platforms
- Market research services to businesses
- Design research studies for client objectives
- Collect and analyze research data
- Present insights and recommendations
Explore More Market Research Services Ideas
Discover additional business opportunities in this category.
View All Market Research Services Ideas →