Competitive Intelligence & Analysis Service
Research competitors and provide competitive intelligence for strategic decisions
Overview
Competitive intelligence firms generate $150,000-$1,500,000 annually with 70-85% margins.
In 2025, understanding competitors drives strategy.
Revenue from competitive intelligence projects ($10,000-$100,000), ongoing competitive monitoring ($3,000-$15,000 monthly), competitive analysis and benchmarking, merger and acquisition intelligence, market entry competitive assessment, and strategic intelligence consulting.
Successful firms use ethical intelligence gathering methods, analyze competitors' strategies and positioning, identify competitive advantages and weaknesses, track competitive moves and changes, and provide strategic recommendations.
Businesses in competitive markets as clients.
Marketing through strategy consultants and executives, competitive intelligence credentials, industry expertise, intelligence quality and ethics, and strategic decision support.
Required Skills
- Competitive Analysis
- Strategic Research
- Industry Analysis
- Intelligence Gathering
- Strategic Thinking
- Research Ethics
Pros and Cons
Pros
- High fees for competitive intelligence work
- Strategic importance to business decisions
- Ongoing competitive monitoring revenue
- Leverage intelligence across similar clients
- Help clients gain competitive advantages
Cons
- Ethical boundaries must be maintained
- Research can be time-intensive
- Competition from large consulting firms
- Need deep industry knowledge
- Economic sensitivity to strategic projects
How to Get Started
- Build competitive intelligence expertise
- Develop ethical intelligence methodologies
- Build industry knowledge and networks
- Market to businesses in competitive markets
- Research competitors using ethical methods
- Analyze competitive strategies and positioning
- Deliver strategic intelligence and recommendations
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