International Market Research & Entry Strategy
Research international markets and develop market entry strategies for companies
Overview
International research consultants charge $10,000-$150,000 per market study.
Completing 10-30 projects annually generates $150,000-$2,000,000 with 75-90% margins.
In 2025, global expansion requires market intelligence.
Revenue from market opportunity assessments ($15,000-$75,000), competitive intelligence and analysis ($10,000-$50,000), market entry strategy development ($20,000-$150,000), customer and buyer research, regulatory and compliance research, and go-to-market planning.
Successful consultants conduct thorough market research in target countries, assess market size and opportunity, identify competitors and positioning, understand regulatory and cultural factors, and develop actionable market entry strategies.
Companies expanding internationally as clients.
Marketing through international business associations, export promotion agencies, trade conferences, market research expertise, and successful market entry case studies.
Required Skills
- Market Research
- International Business
- Competitive Analysis
- Strategic Planning
- Cultural Intelligence
- Research Methodologies
Pros and Cons
Pros
- High project fees for market research
- Companies need intelligence before expanding
- Can research multiple countries and industries
- Leverage research across similar clients
- Growing international expansion interest
Cons
- Need international business expertise
- Research time-intensive and costly
- May require travel to research markets
- Competition from large research firms
- Client may not execute after research
How to Get Started
- Build international market research expertise
- Develop research methodologies and frameworks
- Access international market data sources
- Market to companies considering expansion
- Conduct thorough international market research
- Analyze opportunity and competitive landscape
- Develop market entry strategy and recommendations
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