Specialty Diet Consulting

Expert guidance for specific diets like keto, vegan, paleo, or elimination diets

Startup Cost
$2,500-$10,000
Difficulty
Intermediate
Time to Profit
4-8 months
Profit Potential
$3,000-$12,000/month

Overview

Specialty diet consultants provide expert guidance on specific dietary approaches—ketogenic, plant-based/vegan, paleo, Whole30, autoimmune protocol (AIP), low-FODMAP, anti-inflammatory, or other specialized diets.

Rather than general nutrition, you develop deep expertise in specific approach, helping clients implement correctly, troubleshoot issues, plan meals, and achieve their health goals through that dietary framework.

Success requires deep knowledge of your chosen diet approach, nutrition science understanding, meal planning and recipe knowledge, troubleshooting and problem-solving abilities, and marketing to people interested in that approach.

Pricing includes individual consultations ($100-200), starter packages helping clients transition to diet ($300-500), ongoing monthly coaching ($200-400), group programs, meal plan subscriptions, potentially courses teaching the approach, or done-for-you meal planning services.

Startup costs include nutrition education and specialty diet training, potentially credentials (though not always required for all approaches), meal planning software or tools, recipe development, website and content, and marketing totaling $2,000-8,000.

Building client base involves content marketing specific to your diet approach (blog, social media, YouTube), free resources (meal plans, guides) building email list, online communities for that diet, partnerships with complementary practitioners (functional medicine doctors for AIP, trainers for keto), courses or challenges introducing the approach, and success stories from clients.

Revenue comes from consultations and coaching, starter packages, group programs, meal plan subscriptions, potentially affiliate revenue from products or supplements relevant to diet, online courses, or recipe books and guides.

Operating costs include continuing education, software subscriptions, marketing, potentially recipe testing and development, insurance if providing personalized advice, and content creation time.

Challenges include diet trends change over time, approach may not work for everyone leading to frustrated clients, nutrition misinformation online creates confusion, regulations on providing nutrition advice vary, and proving diet caused results (vs other factors).

Success requires evidence-based approach to diet (not just following trends), helping clients implement sustainably not just restrictively, troubleshooting when clients struggle, creating community around the approach, potentially combining with health coaching addressing behavior and mindset, and staying current on research.

Specialty diet consulting serves people committed to specific dietary approach wanting expert guidance.

Required Skills

  • Specialty Diet Expertise
  • Meal Planning
  • Troubleshooting
  • Recipe Development
  • Content Marketing

Pros and Cons

Pros

  • Less competition than general nutrition
  • Passionate, committed target audience
  • Can create passive income (courses, meal plans)
  • Build authority in specific approach
  • Multiple revenue streams

Cons

  • Diet trends change over time
  • Approach doesn't work for everyone
  • Misinformation creates confusion
  • Regulations on nutrition advice vary
  • Narrow market may limit scale

How to Get Started

  1. Choose diet approach and become expert
  2. Get relevant training or credentials
  3. Develop meal planning and recipe resources
  4. Create content educating about approach
  5. Build email list with free resources
  6. Offer starter program or challenge
  7. Join and engage in diet-specific communities
  8. Track and showcase client successes

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