Corporate Wellness Programs

Corporate wellness providers offer fitness classes, health challenges, wellness workshops, biometric screenings, or comprehensive wellness programs to companies for their employees.

Services might include on-site or virtual fitness classes, step challenges or competitions, lunch-and-learn workshops, health coaching, ergonomic assessments, or integrated wellness platforms.

Success requires understanding corporate needs and ROI, program design and implementation skills, working with diverse fitness levels and populations, and B2B sales abilities.

Pricing varies widely—$500-5,000+ monthly depending on company size and services, per-employee fees, project fees for challenges or workshops, or percentage of insurance savings for comprehensive programs.

Projects involve assessing company wellness needs and goals, designing program addressing those needs, implementing classes, challenges, or initiatives, tracking participation and outcomes, reporting results to decision-makers, and potentially integrating with benefits or insurance.

Startup costs include business formation and insurance, program materials and platforms, presentation and sales materials, any equipment for on-site classes, certifications if needed, and marketing to corporations totaling $3,000-12,000.

Building client base involves cold outreach to HR and benefits managers, networking at HR and business events, partnerships with brokers or consultants, demonstrating ROI through case studies (reduced healthcare costs, improved productivity, decreased absenteeism), LinkedIn targeting HR professionals, and potentially starting with small local companies.

Revenue comes from monthly program fees, one-time workshop or challenge fees, per-employee charges, potentially incentive or performance-based fees tied to outcomes, or consulting fees for program design.

Operating costs include platforms or technology for virtual programs, instructor or contractor pay if hiring, materials and resources for participants, insurance, sales and marketing, and administrative time.

Challenges include long B2B sales cycles, budget cuts often affect wellness programs first, demonstrating ROI difficult (attribution complex), employee participation varies widely, and competition from wellness platforms and benefits providers.

Success requires clear ROI demonstration (healthcare costs, retention, productivity, engagement), flexible programs accommodating diverse employees, easy participation (minimize barriers), tracking and reporting outcomes, and potentially specializing in specific industries or company sizes.

Corporate wellness serves companies investing in employee health and productivity.