Public Policy Analysis & Research

Conduct policy research and analysis for government agencies and advocacy organizations

Startup Cost
$8,000-$40,000
Difficulty
Advanced
Time to Profit
8-18 months
Profit Potential
$15,000-$100,000/month

Overview

Policy analysts charge $100-$300 hourly or $20,000-$150,000 per research project.

Completing 8-20 projects annually generates $180,000-$1,200,000 with 70-85% margins.

In 2025, evidence-based policy requires rigorous analysis.

Revenue from policy research and analysis ($25,000-$150,000), white papers and reports ($15,000-$75,000), impact assessments ($20,000-$100,000), legislative analysis ($10,000-$60,000), stakeholder engagement research ($15,000-$80,000), and policy advisory retainers ($8,000-$35,000 monthly).

Services include policy research and data analysis, cost-benefit and impact assessment, white papers and policy briefs, legislative and regulatory analysis, stakeholder consultation and engagement, and policy recommendations and strategy.

Successful analysts understand policy development processes, conduct rigorous quantitative and qualitative research, communicate findings clearly to policymakers, navigate political considerations, and influence policy outcomes.

Government agencies, legislators, advocacy organizations, and think tanks as clients.

Marketing through policy expertise and publications, government affairs networks, legislative connections, research credentials, and policy thought leadership.

Required Skills

  • Policy Analysis
  • Research Methodology
  • Data Analysis & Statistics
  • Legislative Process
  • Stakeholder Engagement
  • Policy Writing

Pros and Cons

Pros

  • High fees for policy research projects
  • Intellectually stimulating analytical work
  • Influence public policy and outcomes
  • Diverse policy topic opportunities
  • Government and foundation funding

Cons

  • Need advanced research credentials (PhD, MPP)
  • Political dynamics affect policy adoption
  • Long research and policy cycles
  • Competition from think tanks and universities
  • Policy impact difficult to measure

How to Get Started

  1. Build policy research credentials and expertise
  2. Develop area of policy specialization
  3. Publish policy research and thought leadership
  4. Build government and legislative relationships
  5. Market policy analysis capabilities
  6. Conduct rigorous policy research
  7. Deliver actionable policy recommendations

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