Capture Management & Business Development
Manage pre-RFP capture activities to position contractors for contract wins
Overview
Capture managers charge $125-$350 hourly or $25,000-$200,000 per capture (often with success fees).
Managing 5-15 captures annually generates $200,000-$1,500,000 with 70-85% margins.
In 2025, capture management precedes proposal writing for major contracts.
Revenue from capture planning and strategy ($25,000-$100,000), customer and agency engagement, competitive intelligence and analysis ($10,000-$50,000), teaming and partnership development ($15,000-$75,000), solution development and pricing ($20,000-$100,000), and win bonuses (5-10% of contract value for wins).
Services include capture planning and opportunity assessment, customer intelligence and agency relationships, competitive analysis and positioning, teaming partner identification and agreements, solution development and discriminators, and transition to proposal development.
Successful managers understand government buying processes, build agency relationships before RFP, develop competitive win strategies, assemble strong teams, and position contractors for wins.
Prime contractors pursuing large contracts ($10M+) as clients.
Marketing through government contracting networks, capture success rates, agency relationships, large contract expertise, and business development reputation.
Required Skills
- Capture Management
- Business Development
- Agency Relationships
- Competitive Intelligence
- Teaming & Partnerships
- Win Strategy
Pros and Cons
Pros
- Very high fees for large contract captures
- Win bonuses provide significant upside
- Strategic high-level consulting work
- Build valuable government relationships
- Critical for winning major contracts
Cons
- Need extensive government contracting experience
- Long capture cycles (6-24 months)
- High investment before proposal even released
- Success fees only on wins
- Competitive capture consulting market
How to Get Started
- Build capture management credentials and experience
- Develop agency relationships and intelligence
- Create capture planning methodologies
- Market to prime contractors pursuing large contracts
- Assess opportunities and develop capture plans
- Build customer relationships and solutions
- Transition successful captures to proposal phase
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