Peer-to-Peer & Event Fundraising Consultant
Design and optimize peer-to-peer campaigns and fundraising events
Overview
P2P consultants charge $8,000-$50,000 per campaign or event.
Managing 8-20 campaigns annually generates $100,000-$600,000 with 65-80% margins.
In 2025, peer-to-peer and event fundraising engages supporters.
Revenue from P2P campaign strategy ($8,000-$35,000), event fundraising consulting ($10,000-$50,000), platform selection and setup ($5,000-$20,000), participant recruitment strategies, and campaign optimization.
Services include peer-to-peer campaign design and strategy, fundraising event planning and execution, platform selection and configuration, participant recruitment and engagement, team captain training and support, and campaign optimization and analytics.
Successful consultants understand P2P dynamics and psychology, choose appropriate platforms (Classy, Funraise, Qgiv), create engaging participant experiences, recruit and motivate fundraisers, and optimize campaigns for maximum revenue.
Health nonprofits, schools, and community organizations as clients.
Marketing through P2P platform partnerships, event fundraising case studies, nonprofit conferences, campaign success stories, and fundraising event networks.
Required Skills
- Peer-to-Peer Fundraising
- Event Planning
- Platform Technology
- Participant Engagement
- Team Building
- Campaign Analytics
Pros and Cons
Pros
- Growing P2P fundraising market
- Events create urgency and deadlines
- Platform partnerships provide leads
- Can manage multiple campaigns
- Engaging fundraising model
Cons
- Seasonal event fundraising cycles
- Participant recruitment challenging
- Platform fees reduce net revenue
- Competition from event consultants
- COVID impacts on in-person events
How to Get Started
- Build P2P and event fundraising expertise
- Partner with P2P fundraising platforms
- Develop campaign methodologies and playbooks
- Market to health nonprofits and schools
- Design P2P campaigns and events
- Recruit and train participant fundraisers
- Execute and optimize campaigns
Explore More Fundraising Consulting Ideas
Discover additional business opportunities in this category.
View All Fundraising Consulting Ideas →