Major Gifts & Planned Giving Consultant

Help nonprofits build major donor programs and secure planned gifts

Startup Cost
$8,000-$30,000
Difficulty
Advanced
Time to Profit
6-15 months
Profit Potential
$12,000-$62,000/month

Overview

Major gifts consultants charge $125-$350 hourly or $10,000-$75,000 per engagement.

Serving 6-15 clients generates $150,000-$750,000 annually with 75-90% margins.

In 2025, nonprofits focus on major donors for sustainability.

Revenue from major gifts program development ($15,000-$60,000), donor identification and research ($5,000-$20,000), cultivation and solicitation coaching ($8,000-$40,000), planned giving program setup ($10,000-$50,000), and ongoing advisory retainers ($3,000-$12,000 monthly).

Services include major donor identification and research, gift range analysis and tables, cultivation and solicitation strategies, staff and board major gifts training, planned giving program development, and donor stewardship programs.

Successful consultants understand major donor psychology, create effective cultivation strategies, coach successful solicitations, build planned giving expertise, and help secure transformational gifts.

Nonprofits seeking major gift growth as clients.

Marketing through development officer networks, planned giving councils, nonprofit conferences, wealth advisor partnerships, and major gifts thought leadership.

Required Skills

  • Major Gift Fundraising
  • Planned Giving
  • Donor Research
  • Solicitation Strategy
  • Estate Planning Knowledge
  • Relationship Building

Pros and Cons

Pros

  • High consulting rates for major gifts expertise
  • Every nonprofit wants major donor program
  • Planned giving creates recurring opportunities
  • Help secure transformational gifts
  • Long-term consulting relationships

Cons

  • Need significant major gifts experience
  • Results take time to materialize
  • Planned giving complex and technical
  • Competition from fundraising consultants
  • Client capacity affects results

How to Get Started

  1. Build major gifts and planned giving expertise
  2. Get planned giving credentials (CFRE, CAP)
  3. Develop major gifts methodologies
  4. Market to nonprofits and development officers
  5. Assess major gifts programs and potential
  6. Develop donor identification and strategies
  7. Coach staff through successful solicitations

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