Franchise Real Estate & Site Selection
Help franchisees find, evaluate, and secure optimal franchise locations
Overview
Franchise real estate specialists earn $80,000-$600,000 annually from commissions and fees.
In 2025, franchises need real estate expertise for site selection.
Revenue from real estate commissions (3-6% of lease value or sale price), site selection consulting ($3,000-$15,000 per location), demographic and trade area analysis ($2,000-$8,000), lease negotiation fees ($2,500-$10,000), and tenant representation retainers.
Services include franchise site selection and evaluation, demographic and trade area analysis, real estate search and tenant representation, lease negotiation for franchisees, franchisor real estate criteria compliance, and build-out and construction coordination.
Successful specialists understand franchise real estate criteria, analyze site demographics and traffic, negotiate favorable lease terms, ensure franchisor site approval, and help franchisees secure profitable locations.
Franchisees and franchisors as clients.
Marketing through franchisor partnerships, franchise brokers, franchise consultants, commercial real estate networks, and franchisee referrals.
Required Skills
- Commercial Real Estate
- Site Selection
- Demographic Analysis
- Lease Negotiation
- Franchise Industry
- Market Research
Pros and Cons
Pros
- Earn commissions on franchise real estate
- Every franchisee needs location
- Can specialize in franchise brands
- Franchisor partnerships provide leads
- Recurring income as franchises expand
Cons
- Need real estate license in most states
- Commission-based variable income
- Site approval from franchisor required
- Competitive commercial real estate market
- Location availability can be limited
How to Get Started
- Get commercial real estate license
- Build franchise real estate expertise
- Partner with franchisors and brands
- Develop site selection methodology
- Market to franchisees and franchisors
- Conduct site selection and analysis
- Negotiate leases and close transactions
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