Senior Care & Home Health Franchise
Own a non-medical senior care or home health franchise
Overview
Senior care franchises generate $300,000-$2,000,000 annually with 20-40% margins.
In 2025, aging population drives senior care franchise growth.
Initial investment $80,000-$150,000 includes franchise fee ($40,000-$85,000), working capital, marketing, and insurance.
Revenue from hourly care services, private pay clients, long-term care insurance, and multi-location expansion.
Brands: Home Instead, Visiting Angels, Comfort Keepers, BrightStar Care, Always Best Care.
Successful franchisees recruit quality caregivers, build referral networks with healthcare, provide excellent care, maintain compliance, and scale operations.
Seniors and families as clients.
Marketing through hospitals and discharge planners, senior communities, physicians, elder law attorneys, and community outreach.
Required Skills
- Senior Care
- Caregiver Recruitment
- Healthcare Relationships
- Compliance
- Compassionate Leadership
- Business Development
Pros and Cons
Pros
- Growing aging population market
- Meaningful senior care mission
- Recurring care client revenue
- Can run from home office
- Brand support and proven systems
Cons
- Caregiver recruitment and retention challenging
- Thin margins on caregiver billing
- State regulations and compliance
- Building referral network takes time
- Client health changes affect revenue
How to Get Started
- Research senior care franchise options
- Secure financing and get approved
- Complete comprehensive training
- Get state licenses and insurance
- Recruit and train caregivers
- Build healthcare referral network
- Market and grow senior care business
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