Home Services Franchise
Own a home services franchise like cleaning, lawn care, or handyman
Overview
Home services franchises generate $200,000-$1,500,000 annually with 30-55% margins.
In 2025, service franchises offer recurring residential revenue.
Initial investment $50,000-$250,000 includes franchise fee ($20,000-$60,000), vehicles, equipment, and marketing.
Revenue from recurring services, one-time jobs, upsells, and multi-location expansion.
Brands: Merry Maids, TruGreen, Mr.
Handyman, Mosquito Joe, Two Men and a Truck.
Successful franchisees hire quality technicians, build recurring customer base, follow franchise systems, maintain service quality, and scale with additional crews.
Homeowners as clients.
Marketing through brand awareness, digital marketing, direct mail, door hangers, and referrals.
Required Skills
- Service Business Operations
- Hiring & Training
- Customer Service
- Scheduling
- Quality Control
- Route Management
Pros and Cons
Pros
- Lower investment than retail franchises
- Recurring residential customer base
- No commercial real estate needed
- Can run from home initially
- Proven systems and support
Cons
- Hiring and retaining quality staff
- Seasonal demand for some services
- Ongoing royalties (4-10%)
- Building customer base takes time
- Service quality critical to reputation
How to Get Started
- Research home services franchise options
- Secure franchise financing
- Complete franchise application and approval
- Attend franchise training
- Purchase vehicles and equipment
- Hire and train initial service staff
- Launch marketing and build customer base
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