Specialty Coffee Truck

Specialty coffee trucks bring third-wave coffee culture to mobile format, serving quality espresso drinks, pour-overs, cold brew, and specialty beverages.

Unlike food trucks adding coffee as sideline, coffee-focused trucks invest in professional espresso equipment, quality beans, trained baristas, and craft coffee experience.

You serve morning commuters at business districts, weekend markets and events, office deliveries, and anywhere customers seek quality coffee beyond chains.

Drinks price $4-$7 with 150-300 daily customers at good locations.

Initial investment includes truck or trailer ($35,000-$80,000), professional espresso machine ($8,000-$20,000), grinders and equipment, commercial kitchen, and inventory.

Revenue potential reaches $150,000-$350,000 annually with 40-55% margins on beverages.

Target locations include morning business districts and commuter spots, farmers markets and weekend events, office parks for mobile coffee service, college campuses, and special events and festivals.

Success requires investing in quality espresso equipment and training, sourcing excellent coffee beans (often local roasters), developing efficient morning service for commuter rushes, creating signature drinks and seasonal offerings, and building regular customer base through consistency.

Leading coffee trucks establish regular routes where customers expect them, offer loyalty programs for morning commuters, maintain beautifully designed trucks reflecting coffee culture, potentially roast own beans or partner with roasters, and expand to catering for corporate events and meetings.

The morning and event focus creates different schedule than meal-focused trucks.

High margins on beverages make coffee trucks profitable even with lower transaction values than food.