Food Truck Finder Platform

Food truck finder platforms solve the fundamental problem of customers not knowing where trucks are located each day.

You create mobile app and website showing food truck locations in real-time, daily schedules, menus, and customer reviews, while helping trucks announce locations and build followings.

Revenue comes from truck subscriptions ($50-$200 monthly), featured placements, commission on online orders if offering ordering, and local advertising.

With 50-200 trucks on platform in a city, revenue reaches $60,000-$300,000 annually with 60-80% margins.

Initial investment includes app development ($15,000-$60,000), website, marketing to acquire both trucks and users, and operations.

Target markets include cities with active food truck scenes (minimum 30-50 trucks), truck operators wanting better marketing, customers frustrated finding trucks, event organizers booking trucks, and corporate clients ordering catering.

Success requires achieving critical mass of trucks to attract users and users to attract trucks, ongoing app development and maintenance, marketing to both sides of platform, solving real-time location accuracy, and potentially expanding to ordering and payments.

Leading platforms become essential tools in their cities, integrate with social media and truck scheduling, offer catering booking features, provide analytics to truck operators, and potentially expand to multiple cities.

The business is platform/marketplace model with network effects - more valuable as more participants join.

Competition exists from general platforms and social media, requiring local focus and features specific to food trucks.