Breakfast & Brunch Food Truck

Breakfast food trucks serve the underserved morning market when many food trucks aren't operating, targeting commuters, construction workers, office buildings, and morning events.

You offer breakfast sandwiches on bagels or croissants, breakfast burritos, bowls with eggs and proteins, pastries, and premium coffee.

The key is speed - customers need quick service before work - combined with quality ingredients that justify $7-$12 pricing.

Many breakfast trucks also offer weekend brunch service with expanded menus and mimosas where permitted.

Startup costs include truck ($45,000-$100,000), espresso and cooking equipment, commercial kitchen rental, and inventory.

Revenue potential reaches $150,000-$350,000 annually with 20-28% margins on breakfast items and coffee.

Target locations include business districts with morning commuters, construction sites and industrial areas, morning farmers markets, hospital and campus areas, and weekend brunch spots.

Success requires extremely early start times (4-5 AM for 6:30 AM service), developing efficient systems for fast breakfast service, reliable coffee program (often high-margin add-on), building regular customer base through consistency, and potentially expanding to lunch or brunch to extend hours.

Leading breakfast trucks establish regular routes where customers know to find them, perfect 3-4 signature breakfast items, offer loyalty programs for regular commuters, and create efficient assembly-line preparation.

The breakfast market is less crowded than lunch/dinner, creating opportunity, though the early hours and weekday focus mean lifestyle considerations.

Weekend brunch service can boost revenue significantly.