Event Décor & Styling Rental

Event décor rental businesses curate and rent decorative elements and styling pieces that create event atmospheres and aesthetics.

Inventory includes specialty furniture, vintage pieces, ceremony backdrops, arches, signage, table décor, lighting, drapery, unique serving pieces, and themed collections.

This creative service serves couples and planners seeking distinctive event aesthetics without purchasing items used once.

Successful décor rental businesses develop signature aesthetics or style specializations (bohemian, vintage, modern, rustic), offer styling consultation, and curate Instagram-worthy inventory that photographs beautifully.

The business model charges per-item rentals with pricing based on item value and uniqueness ($10-300+ per piece), collection packages for complete décor schemes ($500-3,000+), or sometimes includes styling services designing complete looks.

Services include inventory consultation and selection, delivery and installation of décor pieces, styling and arrangement creating cohesive looks, coordinating with other vendors, pickup and removal, and maintaining inventory in rental-ready condition.

Success requires strong design sense curating appealing cohesive collections, understanding current event trends and aesthetics, quality unique inventory creating differentiation, detailed inventory tracking across items and events, and careful maintenance and cleaning.

Initial investment varies widely based on inventory—starting with $5,000-20,000 can build focused collections, with ongoing investment adding pieces.

The business appeals to creative entrepreneurs with design backgrounds or strong aesthetic sensibilities.

Marketing showcases styled events through professional photos, leverages Instagram and Pinterest heavily, targets wedding and event planners plus directly to clients, and emphasizes unique inventory not available elsewhere.

Styled shoots with photographer collaborations build portfolio.

The business offers creative fulfilling work, strong margins on curated specialty pieces, and Instagram appeal driving discovery.

Challenges include inventory investment across many individual pieces, careful tracking preventing lost items, damage and wear requiring replacement, storage space for diverse inventory, and seasonality of wedding and event markets.

Many décor rental businesses also offer full event styling and design services.