Forklift & Material Handling Equipment Sales

Forklift dealers generate $800,000-$5,000,000 annually with 18-35% margins.

In 2025, warehousing and logistics drive material handling needs.

Revenue from forklift sales ($15,000-$80,000 per unit), equipment rentals ($400-$2,000 per month), service contracts ($200-$800 monthly per unit), parts sales (45-65% margins), and operator training ($150-$400 per person).

Services include electric and propane forklifts, pallet jacks and warehouse equipment, short and long-term rentals, preventive maintenance contracts, parts inventory and sales, and forklift operator training.

Successful dealers offer diverse equipment fleet, provide rental options, sell service contracts for recurring revenue, maintain parts inventory, and offer training to buyers.

Warehouses and manufacturers as clients.

Marketing through warehouse and logistics contacts, manufacturer leads, equipment rental networks, trade shows, and direct sales.