Residential Solar Installation Service

Install solar panel systems for homes and residential properties

Startup Cost
$50,000-$250,000
Difficulty
Advanced
Time to Profit
12-24 months
Profit Potential
$42,000-$250,000/month

Overview

Residential solar companies generate $500,000-$3,000,000 annually with 20-35% margins.

In 2025, solar costs dropped and incentives strong.

Average residential installation costs $15,000-$35,000 with installers earning $3,000-$12,000 per system.

Services include solar system design and engineering, rooftop solar panel installation, electrical integration and permits, battery storage integration ($8,000-$20,000 add-on), monitoring system setup, and financing coordination.

Successful installers provide turnkey installation, navigate incentives and rebates, offer financing options, ensure quality workmanship, and provide long-term warranties.

Homeowners as clients.

Marketing through digital ads, home shows, referrals, solar marketplaces (EnergySage), local partnerships, and door-to-door canvassing.

Required Skills

  • Solar Installation
  • Electrical Work
  • Project Management
  • Sales
  • Permitting/Regulations
  • NABCEP Certification

Pros and Cons

Pros

  • Strong federal and state solar incentives
  • Growing residential solar adoption
  • High per-installation revenue
  • Recurring maintenance and monitoring income
  • Environmental impact meaningful

Cons

  • High startup equipment and inventory costs
  • Need electrical licensing and certifications
  • Competitive market in solar-friendly states
  • Complex permitting and inspections
  • Weather delays installations

How to Get Started

  1. Get electrical license and NABCEP certification
  2. Invest in installation equipment and inventory
  3. Build relationships with solar panel suppliers
  4. Develop sales and marketing systems
  5. Generate leads and qualify homeowners
  6. Design systems and handle permitting
  7. Install quality solar systems with warranties

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