Residential Solar Installation Service
Install solar panel systems for homes and residential properties
Overview
Residential solar companies generate $500,000-$3,000,000 annually with 20-35% margins.
In 2025, solar costs dropped and incentives strong.
Average residential installation costs $15,000-$35,000 with installers earning $3,000-$12,000 per system.
Services include solar system design and engineering, rooftop solar panel installation, electrical integration and permits, battery storage integration ($8,000-$20,000 add-on), monitoring system setup, and financing coordination.
Successful installers provide turnkey installation, navigate incentives and rebates, offer financing options, ensure quality workmanship, and provide long-term warranties.
Homeowners as clients.
Marketing through digital ads, home shows, referrals, solar marketplaces (EnergySage), local partnerships, and door-to-door canvassing.
Required Skills
- Solar Installation
- Electrical Work
- Project Management
- Sales
- Permitting/Regulations
- NABCEP Certification
Pros and Cons
Pros
- Strong federal and state solar incentives
- Growing residential solar adoption
- High per-installation revenue
- Recurring maintenance and monitoring income
- Environmental impact meaningful
Cons
- High startup equipment and inventory costs
- Need electrical licensing and certifications
- Competitive market in solar-friendly states
- Complex permitting and inspections
- Weather delays installations
How to Get Started
- Get electrical license and NABCEP certification
- Invest in installation equipment and inventory
- Build relationships with solar panel suppliers
- Develop sales and marketing systems
- Generate leads and qualify homeowners
- Design systems and handle permitting
- Install quality solar systems with warranties
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