Standby Generator Sales & Installation
Sell and install standby generators for homes and businesses
Overview
Generator companies generate $500,000-$2,500,000 annually with 30-50% margins.
In 2025, grid instability drives backup power demand.
Residential installations range $8,000-$20,000 with margins of $2,500-$8,000, commercial systems $15,000-$150,000+ with margins of $5,000-$50,000+.
Services include home standby generator sales and installation (Generac, Kohler, Cummins), commercial and industrial generators, automatic transfer switches, natural gas and propane fuel systems, load calculation and sizing, and electrical permits and connections.
Successful companies sell appropriate generator size, provide turnkey installation, handle gas and electrical work, offer financing options, and maintain manufacturer certifications.
Homeowners and businesses as clients.
Marketing through power outage areas, HVAC contractors, electricians, plumbing/gas companies, online presence, and manufacturer leads.
Required Skills
- Electrical Work
- Gas Fitting
- Generator Systems
- Sales
- Manufacturer Certifications
- Project Management
Pros and Cons
Pros
- High per-installation revenue and margins
- Grid reliability concerns drive demand
- Recurring maintenance revenue
- Financing available increases sales
- Manufacturer marketing support
Cons
- High inventory and working capital needs
- Need electrical and gas licenses
- Manufacturer territory restrictions
- Competitive market in some areas
- Weather and permit delays
How to Get Started
- Get electrical and gas licenses
- Become authorized dealer for generator brands
- Invest in installation equipment and inventory
- Market to homeowners and businesses
- Assess power needs and size generators
- Install standby generators with fuel systems
- Provide ongoing maintenance contracts
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