Career Coaching

Career coaching helps professionals navigate career transitions, advance in their fields, improve workplace performance, or find more fulfilling work aligned with their values and strengths.

Services include career assessment and clarity, job search strategy, resume and LinkedIn optimization, interview preparation, salary negotiation, advancement planning, and navigating workplace challenges.

Successful career coaches often specialize by industry (tech, healthcare, finance), career stage (early career, mid-level, executive), or situation (career changers, return to work, promotion seekers).

The business model charges per session ($150-400+) or packages (3-6 month programs at $2,000-8,000+), typically meeting weekly or bi-weekly via video.

Career coaching is particularly viable because career outcomes directly impact earning potential, justifying the investment.

Coaches help clients clarify career goals and values, identify transferable skills, develop job search strategies, improve personal branding, prepare for interviews, negotiate offers, and navigate workplace politics or challenges.

Many coaches incorporate assessments like StrengthsFinder, Myers-Briggs, or career interest inventories.

Success requires understanding job markets and hiring processes, strong resume and LinkedIn expertise, interviewing coaching skills, and genuine investment in client success.

Former recruiters, HR professionals, or executives often transition to career coaching, bringing insider knowledge.

Marketing emphasizes client success stories—promotions earned, salary increases, successful transitions—and often targets specific pain points like feeling stuck, facing layoffs, or seeking meaningful work.

Many coaches build audiences through LinkedIn content, career advice blogs, or speaking at professional associations.

The business has low overhead and strong margins.

Challenges include clients expecting coaches to find them jobs rather than doing the work, managing disappointment when job searches take longer than hoped, and competition from free career resources.

Some coaches expand to offering resume writing services, LinkedIn profile optimization as standalone products, or corporate career development workshops.