Personal Care Assistance Service

Provide personal care and daily living assistance for people with disabilities

Startup Cost
$50,000-$200,000
Difficulty
Advanced
Time to Profit
15-24 months
Profit Potential
$42,000-$250,000/month

Overview

Personal care agencies generate $500,000-$3,000,000 annually with 25-40% margins.

In 2025, people with disabilities seek independence with support.

Services include personal hygiene assistance, dressing and grooming support, meal preparation and feeding, mobility assistance and transfers, medication reminders, and light housekeeping.

Successful agencies hire and train compassionate caregivers, match caregivers to clients, ensure quality care, handle Medicaid/insurance billing, and support independence.

Home and community-based services (HCBS) funded.

Marketing through disability services, case managers, healthcare, and families.

Required Skills

  • Care Coordination
  • Staff Recruitment/Training
  • Medicaid Billing
  • Quality Assurance
  • Disability Knowledge
  • Scheduling/Operations

Pros and Cons

Pros

  • Growing demand for disability services
  • Medicaid and insurance funding
  • Enables community living
  • Recurring care revenue
  • Meaningful helping work

Cons

  • Complex Medicaid billing and regulations
  • Caregiver recruitment and retention
  • Low reimbursement rates from Medicaid
  • Liability and quality oversight
  • Thin margins on care services

How to Get Started

  1. Get home care agency licenses
  2. Develop disability care protocols
  3. Recruit and train caregivers
  4. Market to disability services and families
  5. Match caregivers to client needs
  6. Coordinate quality care services
  7. Handle Medicaid and insurance billing

Explore More Disability Care Services Ideas

Discover additional business opportunities in this category.

View All Disability Care Services Ideas →