Analytics Audit & Assessment

Conduct comprehensive analytics audits assessing data infrastructure, BI usage, data quality, and capabilities providing roadmap for improvements

Startup Cost
$2,000-$8,000
Difficulty
Advanced
Time to Profit
4-8 months
Profit Potential
$8,000-$20,000/month

Overview

Analytics audit consultants assess organizations' current analytics capabilities, identify gaps and opportunities, and provide roadmaps for improvement.

You review data infrastructure and pipelines, assess BI tool usage and adoption, evaluate data quality and governance, benchmark analytics maturity, identify quick wins and strategic improvements, and create prioritized recommendations.

This diagnostic work often leads to implementation engagements.

Audit projects typically range from $10,000-$50,000 depending on scope and organization size.

Services include comprehensive analytics assessment, data quality audit, BI usage and adoption analysis, analytics maturity benchmarking, capability gap analysis, and improvement roadmap development.

Revenue reaches $100,000-$250,000 annually focusing on assessments with 70-85% margins, or higher if converting assessments to implementation work.

Target clients include new data leaders assessing inherited capabilities, companies with underperforming analytics investments, organizations before major analytics initiatives, private equity firms conducting due diligence, and businesses knowing analytics could be better but unsure how.

Success requires broad knowledge across analytics technologies and practices, systematic assessment frameworks and methodologies, ability to identify issues and opportunities quickly, communication skills presenting findings diplomatically, and strategic thinking connecting current state to future vision.

Leading audit consultants often develop proprietary assessment frameworks, conduct rapid focused audits, provide actionable specific recommendations versus generic advice, potentially offer free or low-cost initial assessments generating implementation opportunities, and build implementation capabilities to capture follow-on work.

The assessment work is often entry point to client relationships.

Required Skills

  • Analytics Technologies
  • Assessment Frameworks
  • Data Architecture
  • Business Analysis
  • Strategic Planning

Pros and Cons

Pros

  • Can conduct multiple shorter assessments
  • Leads to implementation opportunities
  • Broad experience applicable across clients
  • Less risky than implementation projects
  • Can offer standardized assessment products

Cons

  • Assessment-only work limits revenue
  • Recommendations depend on client execution
  • Need broad knowledge across many areas
  • Can uncover problems beyond scope
  • May reveal need for capabilities you don't have

How to Get Started

  1. Develop analytics assessment frameworks
  2. Build broad knowledge across analytics stack
  3. Create assessment templates and checklists
  4. Develop roadmap and recommendation formats
  5. Offer initial assessments to build pipeline
  6. Build implementation capabilities for follow-on
  7. Target companies with analytics challenges

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