Marketing Attribution & Analytics

Marketing attribution specialists help businesses answer the critical question: which marketing activities actually drive results? You implement attribution models tracking customer journeys across channels, connect marketing platforms to revenue data, build attribution dashboards, and provide insights optimizing marketing spend.

This is increasingly valuable as privacy changes (iOS tracking, cookie deprecation) make attribution harder.

Services include attribution model implementation ($8,000-$35,000), marketing data warehouse setup, multi-touch attribution analysis, marketing dashboard development, and ongoing optimization consulting ($2,000-$8,000 monthly).

Revenue potential reaches $130,000-$320,000 annually with 60-75% margins.

Target clients include marketing agencies needing attribution for clients, venture-backed startups with significant marketing spend, e-commerce businesses running multiple channels, SaaS companies with long sales cycles, and any business spending $50,000+ monthly on marketing.

Success requires understanding marketing channels and platforms (Google Ads, Facebook, email, etc.), knowledge of attribution models (first-touch, last-touch, multi-touch), technical skills integrating marketing and CRM data, statistical knowledge for advanced attribution, and ability to translate attribution insights into recommendations.

Leading attribution consultants often implement platforms like Segment, mix panel, or Heap, develop custom attribution models, help marketing teams optimize based on attribution data, and potentially offer managed analytics services.

The work directly impacts marketing effectiveness and ROI, making it strategically valuable.