E-commerce Analytics Consultant

E-commerce analytics consultants help online retailers understand customer behavior, optimize conversions, track marketing performance, and increase revenue through data.

You implement comprehensive analytics - Google Analytics 4, conversion tracking, marketing attribution, customer segmentation, cohort analysis, and revenue dashboards.

The work combines technical implementation with strategic insights on what to measure and how to improve performance.

Services include analytics implementation and audit ($5,000-$20,000), attribution modeling, customer lifetime value analysis, conversion funnel optimization, marketing dashboard development, and ongoing analytics support ($1,500-$5,000 monthly).

Revenue potential reaches $120,000-$280,000 annually with 65-80% margins.

Target clients include Shopify and e-commerce store owners, direct-to-consumer brands, Amazon FBA sellers expanding channels, marketing agencies serving e-commerce clients, and venture-backed e-commerce startups.

Success requires deep understanding of e-commerce metrics and KPIs, proficiency with Google Analytics, Tag Manager, and e-commerce platforms, knowledge of marketing attribution and customer journey, ability to identify optimization opportunities from data, and communication skills explaining insights to non-technical merchants.

Leading e-commerce analysts often specialize in platforms (Shopify, WooCommerce, BigCommerce) or business models (DTC, marketplace, subscription), develop frameworks for common e-commerce analyses, provide ongoing optimization recommendations, and potentially transition to growth consulting charging based on revenue impact.