Online Reputation Management Service
Monitor and manage online reputation during and after crises
Overview
Reputation management services charge $2,000-$10,000 monthly plus crisis fees.
Serving 15-40 clients generates $250,000-$1,200,000 annually with 70-85% margins.
In 2025, online reputation critical during crises.
Services include online reputation monitoring, crisis response and damage control, negative content suppression, review management and responses, social media reputation repair, and search engine reputation management.
Successful services monitor online mentions 24/7, respond quickly to reputation threats, suppress negative content, promote positive content, and protect client brands online.
Ongoing monitoring plus crisis response.
Marketing through businesses, executives, PR firms, and legal professionals.
Required Skills
- Online Reputation Management
- SEO and Content Strategy
- Social Media Management
- Crisis Response
- Review Management
- Digital PR
Pros and Cons
Pros
- Recurring monthly monitoring revenue
- Crisis response premium fees
- Growing online reputation importance
- Can serve multiple clients
- Scalable technology platform
Cons
- Need reputation management expertise
- Monitoring software costs
- Cannot remove all negative content
- 24/7 monitoring required
- Competitive reputation management market
How to Get Started
- Build reputation management expertise
- Invest in monitoring and SEO tools
- Develop reputation repair strategies
- Market to businesses and executives
- Monitor client online reputations
- Respond to reputation threats
- Suppress negative and promote positive content
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