Litigation & Legal Crisis PR
Manage communications during lawsuits and legal crises
Overview
Litigation PR consultants charge $10,000-$75,000 per case.
Managing 15-30 cases annually generates $250,000-$1,500,000 with 80-90% margins.
In 2025, high-profile litigation creates communication needs.
Services include litigation communication strategy, media relations during legal cases, jury pool perception management, settlement and verdict messaging, plaintiff/defendant reputation management, and trial communication support.
Successful litigation PR consultants work closely with legal counsel, shape public perception, manage media coverage, protect client reputation through litigation, and coordinate legal and communication strategies.
Specialized niche.
Marketing through law firms, attorneys, legal insurance, and corporate legal departments.
Required Skills
- Litigation PR
- Legal Knowledge
- Media Relations
- Strategic Communication
- Attorney Collaboration
- Crisis Management
Pros and Cons
Pros
- High fees for litigation PR
- Specialized niche expertise
- Law firms as clients
- Long-term case engagements
- Growing litigation PR market
Cons
- Need legal and PR expertise
- Must work within legal constraints
- Ethical considerations complex
- High-pressure legal situations
- Building law firm relationships difficult
How to Get Started
- Build litigation PR expertise
- Develop legal communication strategies
- Market to law firms and attorneys
- Coordinate with legal counsel
- Manage media during litigation
- Protect client reputation through case
- Build law firm client relationships
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