Executive Crisis Coaching & Media Training

Train executives and spokespeople for crisis situations and media

Startup Cost
$10,000-$40,000
Difficulty
Advanced
Time to Profit
10-15 months
Profit Potential
$17,000-$83,000/month

Overview

Executive crisis coaches charge $5,000-$25,000 per training session.

Training 30-80 executives annually generates $200,000-$1,000,000 with 85-95% margins.

In 2025, executives need crisis communication skills.

Services include media interview training, crisis spokesperson preparation, hostile interview tactics, on-camera presence and delivery, message development and coaching, and social media crisis response.

Successful coaches have journalism or PR backgrounds, conduct realistic media simulations, prepare executives for worst-case scenarios, improve on-camera skills, and build executive confidence.

One-on-one or small group training.

Marketing through PR firms, corporations, executives, and leadership development programs.

Required Skills

  • Media Training
  • Crisis Communication
  • Executive Coaching
  • Journalism Background
  • Message Development
  • Presentation Skills

Pros and Cons

Pros

  • High fees for executive training
  • Executives willing to invest
  • Can train virtually or in-person
  • Growing executive development market
  • Recurring training needs

Cons

  • Need media or PR background
  • Limited to executive market
  • Project-based income
  • Building credibility takes time
  • High expectations from executives

How to Get Started

  1. Build media training expertise
  2. Develop training curriculum and simulations
  3. Set up media training studio
  4. Market to executives and corporations
  5. Conduct realistic crisis media training
  6. Provide personalized coaching
  7. Build reputation through executive results

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