Crisis Communications Consulting

Manage crisis communications and media relations during emergencies

Startup Cost
$15,000-$60,000
Difficulty
Advanced
Time to Profit
10-18 months
Profit Potential
$25,000-$125,000/month

Overview

Crisis communications consultants charge $10,000-$100,000 per crisis plus retainers ($3,000-$15,000 monthly).

Serving 10-25 clients generates $300,000-$1,500,000 annually with 75-85% margins.

In 2025, organizations need expert crisis communication management.

Services include crisis communication planning, media relations during crises, stakeholder communication strategies, social media crisis management, spokesperson training and coaching, and post-crisis reputation repair.

Successful consultants provide rapid response, manage media effectively, protect organizational reputation, coordinate messaging across channels, and restore stakeholder confidence.

High-stakes work.

Marketing through PR firms, businesses, nonprofits, legal firms, and insurance companies.

Required Skills

  • Crisis Communication
  • Public Relations
  • Media Relations
  • Strategic Communication
  • Reputation Management
  • Social Media

Pros and Cons

Pros

  • High fees for crisis management
  • Retainer and crisis response income
  • All organizations face crises
  • High-value strategic work
  • Can work remotely during crises

Cons

  • Need extensive PR experience
  • High-pressure crisis situations
  • 24/7 availability during crises
  • Reputation risk with client crises
  • Project-based income variability

How to Get Started

  1. Build crisis communication expertise
  2. Develop crisis response frameworks
  3. Market to organizations and PR firms
  4. Provide crisis communication planning
  5. Respond rapidly to client crises
  6. Manage media and stakeholder communications
  7. Repair reputation post-crisis

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