Packaging Design

Packaging designers create product packaging that protects products while attracting consumers and communicating brand.

Work includes structural design, graphics, materials selection, and production specifications for boxes, bags, bottles, labels, and specialty packaging.

Success requires graphic design skills, understanding printing and production, knowledge of materials and regulations, and strategic thinking about shelf appeal.

Pricing ranges from $2,000-8,000 for label design to $5,000-30,000+ for comprehensive packaging systems.

Projects involve brand understanding, concept development, structural considerations, mockups, and production-ready files with specifications.

Startup costs include design software, mockup tools, sample materials library, and professional development totaling $3,000-10,000.

Building client base involves portfolio showing packaging transformations, networking with product companies and startups, food and beverage industry connections, and potentially agencies subcontracting packaging work.

Revenue comes from project fees with ongoing work as brands expand product lines.

Operating costs include software, maintaining materials knowledge, stock assets, and continuing education on packaging trends and regulations.

Challenges include production constraints affecting design, material cost pressures, regulatory requirements (especially food/beverage), and sustainability demands.

Success requires understanding production methods and limitations, strategic thinking about shelf impact and consumer psychology, staying current on sustainable packaging solutions, and strong visualization through mockups helping clients envision final product.