Printmaking & Art Prints
Create original art prints through printmaking techniques or digital art
Overview
Printmakers create original art prints using various techniques - screen printing, block printing, lithography, etching, or digital illustration printed as fine art prints.
You create original artwork, produce prints in limited or open editions, and sell through art fairs, galleries, Etsy, online shop, or wholesale to boutiques and retailers.
Success requires artistic skill, printmaking technique, understanding print production, and business savvy.
Pricing ranges from $20-60 for standard prints to $100-500+ for limited edition or large prints.
Print costs are low ($2-8 per print including paper, ink, overhead) allowing good margins.
Starting costs vary - screen printing or block printing requires minimal equipment ($500-2,000), digital illustration needs quality printer or print service partnership.
Building business involves creating cohesive art style, building print catalog (20-40 designs), professional photography or scanning, and diverse sales channels.
Revenue comes from direct sales (art fairs, online), wholesale (50% off retail), licensing designs to products, and custom commission work.
Operating costs include printing (ink, paper, equipment or service fees), booth fees for art fairs, website, and promotion.
Challenges include art fair competition, pricing pressure online, protecting designs from copying, and balancing production with creating new art.
Success requires distinctive artistic style, understanding what resonates with buyers, efficient printing processes, excellent presentation, and building collector base who return for new releases.
Required Skills
- Artistic Ability
- Printmaking Technique
- Print Production
- Marketing
- Business Management
Pros and Cons
Pros
- High profit margins on prints
- Create once, print and sell multiple times
- Multiple sales channels available
- Can license designs for additional revenue
- Collectors return for new releases
Cons
- Competitive art print market
- Need distinctive style to stand out
- Protecting designs from copying difficult
- Art fair booth fees and travel
- Balancing creation with business tasks
How to Get Started
- Develop distinctive artistic style
- Choose printmaking technique or digital approach
- Create collection of 20-30 designs
- Invest in printing equipment or find print partner
- Photograph or scan art professionally
- Open Etsy shop and build Instagram presence
- Apply to art fairs and markets
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