Candle Making Business
Create and sell handcrafted candles with unique scents and designs
Overview
Candle makers create scented and decorative candles sold through Etsy, craft fairs, wholesale to boutiques, farmers markets, and direct sales.
You source wax (soy, beeswax, paraffin), fragrance oils, containers, wicks, and create candles with unique scent combinations, aesthetic presentation, and branding.
Success requires understanding candle science (proper wick size, wax ratios, fragrance loads), scent curation, aesthetic design, and marketing.
Pricing candles at $15-40 depending on size with margins of 60-70% after materials.
Starting requires equipment and supplies totaling $500-2,000 - wax, fragrances, containers, wicks, thermometer, melting pot, and labels.
Building business involves developing signature scent line (6-12 scents), consistent branding and packaging, testing for proper burn, and listing products across channels.
Revenue comes from online sales (Etsy, own website), craft fairs, wholesale accounts, subscription boxes, and seasonal gift-giving (holidays, Mother's Day).
Operating costs include materials (wax, fragrances, containers), packaging, labels, and selling fees.
Challenges include competitive market, seasonal sales (fall/winter stronger), fragrance regulations, and shipping challenges (heavy, fragile).
Success requires unique scent combinations, beautiful aesthetic packaging, consistent quality (proper burn, scent throw), seasonal offerings, and strong brand identity.
Many candle makers scale by automating production, hiring help, wholesale partnerships, or teaching candle-making workshops.
Required Skills
- Candle Making
- Scent Blending
- Branding
- Marketing
- Production Efficiency
Pros and Cons
Pros
- Low startup costs
- High profit margins (60-70%)
- Can work from home
- Seasonal gift-giving drives sales
- Scalable production
Cons
- Very competitive candle market
- Seasonal sales fluctuations
- Shipping costs due to weight
- Fragrance regulations and testing
- Requires production volume for good income
How to Get Started
- Learn candle making science and safety
- Develop signature scent line (6-12 scents)
- Source quality wax, fragrances, and containers
- Create cohesive branding and labels
- Test candles for proper burn and scent throw
- List on Etsy and start Instagram
- Apply to craft fairs and approach boutiques for wholesale
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