Retirement & Life Transition Coach

Coach pre-retirees and retirees through retirement planning and life transitions

Startup Cost
$4,500-$14,000
Difficulty
Intermediate
Time to Profit
8-15 months
Profit Potential
$8,000-$40,000/month

Overview

Retirement coaches charge $100-$325 per hour or $1,200-$5,000 for programs.

Coaching 10-20 clients generates $100,000-$480,000 annually with 80-90% margins.

In 2025, baby boomers retiring and facing identity shifts seek coaches helping navigate non-financial retirement aspects.

Services include exploring post-retirement identity and purpose, planning meaningful retirement lifestyle, addressing loss of work identity, building social connections in retirement, managing retirement relationship changes, finding new pursuits and passions, phased retirement planning, and navigating other life transitions (empty nest, aging parents).

Successful retirement coaches understand developmental psychology of later life, help clients envision fulfilling retirement, address existential questions around purpose and meaning, and support emotional transition.

Many work with pre-retirees (5 years before) and newly retired (2 years after).

Note: financial aspects are financial planner scope - focus on lifestyle, purpose, identity.

Programs typically 6-12 months.

Virtual or in-person.

Marketing through retirement communities, financial planners (referral partners), and content about retirement purpose.

Required Skills

  • Life Transitions
  • Developmental Psychology
  • Purpose & Meaning
  • Identity Work
  • Maturity & Wisdom
  • Empathy

Pros and Cons

Pros

  • Growing market with 10,000 boomers retiring daily
  • Premium pricing for life transition depth
  • Meaningful work supporting major life change
  • Clients often have resources for coaching
  • Can partner with financial planners for referrals

Cons

  • Need maturity and life experience for credibility
  • Deep existential work requires advanced skills
  • Some view retirement as simple (don't see coaching value)
  • Niche market limits potential clients
  • Longer programs needed for transition depth

How to Get Started

  1. Build understanding of retirement life transitions
  2. Get life coaching or transition coaching certification
  3. Develop retirement transition coaching methodology
  4. Create 6-12 month retirement preparation programs
  5. Partner with financial planners for referrals
  6. Market through retirement communities and content
  7. Target pre-retirees 3-5 years before retirement

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