Team & Organizational Coach
Coach teams on collaboration, communication, and high performance
Overview
Team coaches charge $3,000-$15,000 per engagement or $5,000-$25,000 monthly retainers for organizational work.
Serving 4-10 organizations generates $180,000-$900,000 annually with 75-85% margins after assessments and materials.
In 2025, companies invest in team coaching improving collaboration, communication, and performance.
Services include team offsites and workshops, improving team dynamics and trust, communication and conflict resolution, clarifying roles and accountability, aligning on goals and priorities, strengthening collaboration, addressing team dysfunctions, and building high-performing cultures.
Successful team coaches understand group dynamics, use team assessments (Team Assessment Survey, Five Dysfunctions), facilitate productive conversations, address unspoken issues, and create lasting behavior change.
Many have organizational psychology or HR backgrounds.
Common engagements include executive team coaching, leadership team development, and cross-functional team improvement.
Combines workshops, team sessions, and individual coaching.
Corporate clients provide larger project-based fees.
Marketing through HR and talent development leaders, organizational consultants, and demonstration workshops.
Required Skills
- Group Facilitation
- Team Dynamics
- Organizational Psychology
- Conflict Resolution
- Assessment Tools
- Workshop Design
Pros and Cons
Pros
- High fees for organizational work
- Impactful work improving team performance
- Project-based fees provide revenue predictability
- Corporate clients with larger budgets
- Can lead to additional organizational consulting
Cons
- Need organizational development expertise
- Complex team dynamics require advanced skills
- Long sales cycle with corporate clients
- Politics and resistance in organizational work
- Requires team assessment certifications
How to Get Started
- Get team coaching or organizational development training
- Become certified in team assessments (Five Dysfunctions, TAS)
- Develop team coaching methodology and workshops
- Create team engagement packages (offsites, 6-month programs)
- Build corporate relationships with HR and talent leaders
- Offer demonstration team workshop to showcase value
- Showcase team transformation case studies
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