Kids' Bike Sales & Service
Specialize in children's bikes, repairs, and grow-with programs
Overview
Kids' bike businesses generate $80,000-$300,000 annually with 40-60% margins on sales and service.
In 2025, parents invest in quality bikes for active kids.
Services include kids' bike sales ($100-$600), bike sizing and fitting for kids, kids' bike repair and maintenance ($30-$80), bike trade-in and upgrade programs, safety equipment and accessories, and learn-to-ride support.
Successful kids' bike businesses understand child development and bike sizing, offer trade-in programs as kids grow, provide safety education to parents, stock quality kids' brands, and create fun welcoming environment for families.
Can partner with schools.
Marketing through parents, schools, kids' sports leagues, and family events.
Required Skills
- Kids' Bike Expertise
- Child Development Knowledge
- Family Customer Service
- Safety Education
- Bike Fitting for Kids
- Retail or Service Management
Pros and Cons
Pros
- Underserved kids' bike market
- Parents willing to invest in quality
- Kids outgrow bikes (repeat business)
- Trade-in programs build loyalty
- Can partner with schools and programs
Cons
- Kids outgrow bikes quickly (affects sales)
- Seasonal patterns (birthday, holidays)
- Need inventory of multiple sizes
- Parents price-sensitive for kids' items
- Competition from big-box retailers
How to Get Started
- Learn kids' bike sizing and development
- Stock quality kids' bike brands (or service-only)
- Create trade-in and upgrade program
- Offer safety education for parents
- Partner with schools and kids' programs
- Market to parents and families
- Build reputation as kids' bike specialist
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