Full-Service Bicycle Shop
Operate bicycle shop with sales, service, and rentals
Overview
Bicycle shops generate $300,000-$1,500,000 annually with 35-50% overall margins combining sales, service, and rentals.
In 2025, cycling continues growing with commuters and recreational riders.
Services include new bike sales ($400-$10,000 per bike), bike repair and service ($40-$200 per service), parts and accessories (20-50% margins), bike rentals ($30-$80 per day), and bike fitting services ($100-$300).
Successful bike shops provide expert sales and service, stock quality brands and parts, create welcoming community spaces, host group rides and events, and serve local cycling community.
Location near trails or commuter routes ideal.
Marketing through local cyclists, cycling clubs, community events, and social media.
Required Skills
- Bicycle Sales
- Bike Mechanics
- Retail Management
- Inventory Management
- Customer Service
- Community Building
Pros and Cons
Pros
- Multiple revenue streams
- Growing cycling participation
- Can build strong community
- Recurring service customers
- Passionate customer base
Cons
- High startup costs for inventory
- Seasonal sales patterns
- Competition from online retailers
- Need expert staff and mechanics
- Long path to profitability
How to Get Started
- Secure retail location near cycling areas
- Get bicycle brand dealer agreements
- Stock bikes, parts, and accessories
- Hire experienced mechanics
- Create service and repair offerings
- Build cycling community through events
- Market to local cyclists and clubs
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