Nail Polish & Nail Care Line
Create nail polish, treatments, and nail care products
Overview
Nail care brands generate $150,000-$900,000 annually with 65-80% margins.
In 2025, nail care includes both polish and health products.
Products include nail polishes ($8-$18), gel polish systems ($40-$100), nail treatments ($10-$25), press-on nails ($8-$20), and nail care tools ($5-$30).
Successful nail brands create trendy seasonal colors, develop long-lasting formulas, offer non-toxic options, create nail art collections, and market through nail salons and influencers.
Can include treatment and cosmetic products.
Nail technicians as customers and advocates.
Marketing through nail salons, beauty retailers, Instagram nail art, TikTok, and professional nail shows.
Required Skills
- Nail Product Formulation
- Color Development
- Nail Art Trends
- Salon Relationships
- Visual Marketing
- Product Photography
Pros and Cons
Pros
- Regular polish changes create repeat customers
- Can create seasonal collections
- Nail salons as distribution channel
- Non-toxic formulas appealing
- Nail art content opportunities
Cons
- Competitive nail polish market
- Formula longevity expectations high
- Seasonal color trends change fast
- Nail salons prefer professional brands
- Price competition from drugstore brands
How to Get Started
- Develop nail polish and care formulations
- Create seasonal color collections
- Design appealing bottles and branding
- Test for wear time and chip resistance
- Market to nail salons and technicians
- Create nail art content
- Expand to beauty retailers and online
Explore More Specialty Beauty Products Ideas
Discover additional business opportunities in this category.
View All Specialty Beauty Products Ideas →