Men's Grooming & Beard Care
Create grooming products specifically for men
Overview
Men's grooming brands generate $180,000-$1,000,000 annually with 65-80% margins.
In 2025, men's grooming market continues growing.
Products include beard oils ($15-$35), beard balms ($12-$28), shaving products ($15-$40), men's fragrances ($30-$80), and grooming tools ($10-$50).
Successful men's brands develop masculine scents and branding, create effective straightforward products, educate men on grooming, use clear product benefits, and sell through men's retailers and barbershops.
Beard care particularly popular.
Can combine traditional and modern grooming.
Marketing through men's lifestyle influencers, barbershops, men's retailers, and male-focused platforms.
Required Skills
- Men's Product Formulation
- Masculine Branding
- Scent Development
- Barbershop Relationships
- Male Consumer Marketing
- Product Education
Pros and Cons
Pros
- Growing men's grooming market
- Beard care trend continues
- Barbershops as distribution
- Less saturated than women's beauty
- Men becoming grooming customers
Cons
- Need masculine positioning
- Must educate male consumers
- Competition from established brands
- Men historically less brand loyal
- Price sensitivity among men
How to Get Started
- Develop men's grooming products
- Create masculine scents and branding
- Design straightforward product line
- Partner with barbershops
- Educate men on grooming benefits
- Market through male influencers
- Expand to men's retailers
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