Body Care & Bath Products
Create natural body care, lotions, and bath products
Overview
Body care brands generate $150,000-$900,000 annually with 65-80% margins selling through multiple channels.
In 2025, consumers seek natural body care alternatives.
Products include body lotions ($12-$30), body wash ($10-$25), bath salts ($8-$20), body scrubs ($15-$35), and hand creams ($8-$18).
Successful body care brands use natural ingredients and essential oils, create appealing scents, design attractive packaging, sell gift sets for holidays, and distribute through boutiques and online.
Can make in small batches initially.
Marketing through farmers markets, craft fairs, local boutiques, Etsy, and social media.
Required Skills
- Body Care Formulation
- Scent Development
- Packaging Design
- Batch Production
- Marketing
- Retail Relationships
Pros and Cons
Pros
- Lower barriers than facial skincare
- Can make in small batches
- Natural products trending
- Gift market for body care
- Multiple sales channels
Cons
- Competitive body care market
- Lower price points than facial skincare
- Shelf life considerations
- Scaling batch production challenging
- Seasonal gift sales patterns
How to Get Started
- Develop natural body care formulations
- Create appealing scents and varieties
- Design packaging and labels
- Start with small batch production
- Sell at farmers markets and craft fairs
- Build online presence (Etsy, website)
- Wholesale to local boutiques
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