Motorcycle Repair & Customization Shop
Service, repair, and customize motorcycles for riders
Overview
Motorcycle shops charge $80-$120 per hour for labor.
Servicing 80-200 motorcycles monthly generates $250,000-$1,200,000 annually with 50-70% margins.
In 2025, motorcycle ownership growing with riders needing service and customization.
Services include scheduled maintenance and tire changes, engine and transmission repair, custom motorcycle builds, performance upgrades, detailing and cosmetic work, and safety inspections.
Successful motorcycle shops hire experienced motorcycle technicians, maintain parts inventory, offer customization services, build community through events, specialize in specific brands or styles (Harley, sport bikes, ADV), and provide excellent customer service.
Can combine sales, service, and custom work.
Marketing through riding communities, events, social media, and Google.
Required Skills
- Motorcycle Mechanics
- Diagnostics
- Custom Builds
- Parts Knowledge
- Customer Service
- Business Management
Pros and Cons
Pros
- Growing motorcycle market
- Passionate rider community
- Multiple revenue streams (service, parts, custom)
- Can specialize in specific brands/styles
- Lifestyle business for motorcycle enthusiasts
Cons
- Seasonal patterns (summer busy)
- Need experienced motorcycle technicians
- Competition from dealerships
- Insurance and liability costs
- Parts inventory investment
How to Get Started
- Build motorcycle repair and customization skills
- Set up shop with lifts and equipment
- Get manufacturer certifications if specializing
- Build parts inventory and supplier relationships
- Market through riding community
- Host events building community
- Provide excellent service and custom work
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