Track Day & HPDE Support Services

Provide support services for track days and high-performance driving events

Startup Cost
$25,000-$100,000
Difficulty
Advanced
Time to Profit
10-18 months
Profit Potential
$12,000-$58,000/month

Overview

Track day support services charge $200-$1,000 per event per customer.

Supporting 30-80 track events annually generates $150,000-$700,000 annually with 60-80% margins.

In 2025, track days and HPDEs (High Performance Driving Events) growing with enthusiasts.

Services include pre-track vehicle inspection, trackside mechanical support, coaching and instruction, tire changing and mounting, data logging and analysis, and ride-alongs.

Successful track services maintain mobile support equipment, provide quick trackside repairs, understand track requirements, build relationships with event organizers, offer coaching for intermediate/advanced drivers, and create safe track environment.

Marketing through track day organizers, driving clubs, and direct to participants.

Required Skills

  • Performance Driving
  • Quick Repairs
  • Coaching & Instruction
  • Data Analysis
  • Customer Service
  • Safety Management

Pros and Cons

Pros

  • Growing track day market
  • Multiple events monthly possible
  • Combine driving passion with business
  • Repeat customers at multiple events
  • Multiple revenue streams (support, coaching, parts)

Cons

  • Weekend track schedule
  • Travel to various tracks
  • Weather affects events
  • High-pressure environment
  • Need professional driving credentials

How to Get Started

  1. Get performance driving training and credentials
  2. Build track day support equipment
  3. Attend track days offering services
  4. Build relationships with event organizers
  5. Provide coaching and technical support
  6. Market through track day communities
  7. Expand to multiple tracks and regions

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