Race Car Preparation & Support
Prepare and support race cars for amateur and professional teams
Overview
Race prep shops charge $80-$150 per hour or $5,000-$50,000 per season.
Supporting 10-30 race cars generates $250,000-$1,200,000 annually with 40-60% margins.
In 2025, amateur racing growing with teams needing professional preparation.
Services include race car setup and preparation, trackside support and pit crew, suspension setup and alignment, safety inspection and compliance, engine preparation and maintenance, and data analysis.
Successful race shops understand specific racing series (SCCA, NASA, local tracks), provide fast turnaround for race repairs, maintain spare parts inventory, travel to track events, and build long-term team relationships.
Can specialize by series or vehicle type.
Marketing through racing tracks, clubs, series organizations, and paddock presence.
Required Skills
- Race Car Setup
- Suspension Tuning
- Race Engine Work
- Data Analysis
- Quick Repairs
- Race Series Knowledge
Pros and Cons
Pros
- Growing amateur racing market
- Season-long team relationships
- Trackside support premium rates
- Passionate racing community
- Multiple revenue streams (prep, support, parts)
Cons
- Weekend and evening race schedules
- Travel to race tracks required
- High-pressure quick repairs
- Seasonal racing patterns
- Need spare parts inventory
How to Get Started
- Develop race car preparation skills
- Set up shop near racing tracks
- Build relationships with local racers
- Attend races offering trackside support
- Invest in alignment and setup equipment
- Market at tracks and through race series
- Build team accounts for season support
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