Scrapbooking Supplies & Paper Crafts
Create and sell scrapbooking supplies and paper craft materials
Overview
Scrapbooking supply businesses generate $70,000-$400,000 annually with 70-85% margins selling paper goods, stickers, and embellishments.
In 2025, scrapbooking, journaling, and planner communities active markets.
Create scrapbook paper packs ($8-$20), stickers and die-cuts ($3-$10), journaling cards ($5-$15), planner accessories ($4-$12), and themed collections.
Successful paper craft businesses design cohesive collections, use quality materials, photograph products beautifully, understand scrapbooking and planner communities, release seasonal collections, and sell through Etsy and own website.
Can combine with digital products (printables).
Digital designs eliminate inventory but lower margins.
Marketing through Instagram, YouTube (scrapbooking community), Etsy, craft stores, and scrapbooking subscription boxes.
Required Skills
- Graphic Design
- Paper Craft Design
- Product Photography
- Collection Development
- Community Engagement
- E-commerce
Pros and Cons
Pros
- Passionate scrapbooking and planner communities
- Can combine physical and digital products
- Lower production costs than many crafts
- Work from home
- Online business model
Cons
- Need graphic design skills
- Inventory and production costs
- Competitive market
- Trend-dependent designs
- Shrinking scrapbooking market overall
How to Get Started
- Learn graphic design and paper craft design
- Create cohesive product collections
- Source quality printing and materials
- Photograph products beautifully
- Set up Etsy shop and website
- Engage with scrapbooking/planner communities
- Release seasonal and themed collections
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