Wholesale Jewelry to Boutiques
Create handmade jewelry collections for wholesale to retail stores
Overview
Wholesale jewelry businesses generate $120,000-$600,000 annually with 50-65% margins selling to boutiques, gift shops, and retailers.
In 2025, independent retailers need unique handmade jewelry differentiating from mall stores.
Create cohesive jewelry collections with various price points, maintain consistent quality and style, produce inventory at scale, manage wholesale accounts, attend trade shows, and provide terms (NET 30 typical).
Successful wholesale jewelers develop signature collection aesthetics, produce efficiently at scale, photograph collections professionally with line sheets, attend wholesale trade shows (Buyers Market of American Craft, ACRE), and maintain minimum wholesale orders ($200-$500 typical).
Wholesale pricing typically 50% of retail (stores mark up 2x).
Need capital for inventory production before payment.
Marketing through trade shows, wholesale marketplaces, direct outreach to boutiques, and industry publications.
Required Skills
- Collection Design
- Production at Scale
- Wholesale Sales
- Trade Show Presenting
- Line Sheet Creation
- Account Management
Pros and Cons
Pros
- Larger orders from wholesale accounts
- More stable than direct-to-consumer sales
- Can scale significantly with production
- Trade shows provide bulk orders
- Build ongoing retailer relationships
Cons
- Need capital for inventory before payment
- 50% wholesale discount reduces margins
- Production at scale required
- Trade show costs ($2K-$10K per show)
- Managing accounts and terms
How to Get Started
- Develop cohesive jewelry collection
- Set up efficient production workflows
- Create professional line sheets with pricing
- Attend wholesale trade shows
- Set minimum wholesale orders and terms
- Build relationships with boutique buyers
- Scale production to meet wholesale demand
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