Consumer Product Launch PR

Consumer product launches require coordinated publicity across traditional media, influencer partnerships, and digital publications.

This PR specialty focuses exclusively on products - from beauty items to food products to home goods to electronics.

You secure product reviews in magazines, features in gift guides, influencer unboxing videos, and coverage in lifestyle publications.

Services include creating product press kits, coordinating sample distribution, managing influencer outreach, securing product reviews, planning launch events, and developing creative angles for coverage.

Unlike corporate PR, product PR is highly visual and creative, often involving photography, videography, and experiential elements.

Target clients include CPG brands, beauty companies, food and beverage brands, consumer electronics, and direct-to-consumer e-commerce companies.

Pricing includes project fees for launches ($5,000-$25,000) and monthly retainers ($3,000-$10,000) for ongoing publicity.

Initial investment includes sample budget for sending products to media and influencers, packaging and shipping costs, media database access, and potentially attending trade shows.

Success requires understanding retail and e-commerce dynamics, relationships with product reviewers and lifestyle journalists, and knowledge of influencer marketing.

The rise of unboxing videos, Amazon reviews, and Instagram product features has created more PR opportunities than ever.

Build experience by working with emerging brands willing to experiment before approaching established CPG companies.