Boutique PR Firm

Boutique PR firms serve clients who need professional public relations but can't afford large agency fees of $10,000-$50,000+ monthly.

You secure media coverage in relevant publications, manage press releases, coordinate interviews, build media relationships, and create publicity strategies.

Target clients include tech startups raising funding, local businesses seeking visibility, authors launching books, restaurants opening locations, and professionals building thought leadership.

Services typically include media list building, press release writing and distribution, journalist outreach, interview coaching, crisis monitoring, and securing podcast appearances.

Most boutiques charge monthly retainers of $2,500-$8,000 plus project fees for product launches or events.

Success requires journalism connections, excellent writing ability, understanding of newsworthy angles, and persistence in media outreach.

Initial costs are minimal - primarily software for media databases like Muck Rack or Cision ($200-$500/month), a website, and communication tools.

Start by pitching stories for your own business or volunteer clients to build portfolio of media placements.

The media landscape has changed dramatically with digital publications, podcasts, and influencer partnerships creating more opportunities beyond traditional press.

Build relationships with journalists in specific beats - tech, food, local business - by providing valuable story ideas even when not pitching clients.