Brand & Product Naming Agency

Naming agencies create brand names for new companies, product names for launches, and taglines that encapsulate brand positioning.

This niche specialty requires creativity, linguistic knowledge, understanding of trademark law, and strategic thinking about brand positioning.

The naming process includes strategy development, creative exploration generating hundreds of name options, narrowing to shortlists, trademark screening, domain availability checking, linguistic and cultural vetting, and final presentation with rationale.

Projects typically cost $15,000-$75,000 depending on client size and scope.

Clients include startups needing company names, established companies launching new products, brands entering new markets, and companies rebranding due to mergers or strategic shifts.

Services might include company naming, product naming, tagline development, descriptor line creation, and naming architecture for product families.

Initial investment includes trademark search services, domain research tools, linguistic consulting relationships, and potentially legal review partnerships.

Success requires creative word generation abilities, understanding of naming best practices (simple, memorable, meaningful, unique, ownable), and patience for extensive revision rounds.

The challenge is generating names that are strategically appropriate, legally available, linguistically sound across markets, and approved by client stakeholders with different opinions.

Build portfolio by entering naming competitions, creating speculative names for well-known companies, or offering discounted services to startups.