Brand Voice & Messaging Consultant

Brand voice consultants define how brands sound across all written communications - websites, social media, emails, customer service, advertising, and internal communications.

You create brand voice guidelines defining personality, tone variations for different contexts, word choice preferences, grammar rules, and example applications.

This strategic work ensures consistency whether content is created by marketing teams, customer service, executives, or agencies.

The process includes brand positioning review, audience analysis, competitive voice assessment, voice attribute definition, tone spectrum development, and creation of comprehensive guidelines with examples.

Projects range from $8,000-$40,000 depending on company size and deliverables.

Target clients include companies with distributed content creation, brands scaling content production, organizations with inconsistent voice, and businesses establishing tone for new channels like social media or chatbots.

Services might include brand voice development, content audit and recommendations, tone training for internal teams, and editorial guideline creation.

Initial costs are minimal beyond business setup and potentially research tools.

Success requires excellent writing ability, strategic understanding of brand positioning, linguistic knowledge, and ability to create practical, usable guidelines rather than theoretical documents.

Many voice consultants are former copywriters, content strategists, or editors.

Build portfolio by analyzing existing brand voices, creating speculative voice guidelines, or offering voice audits as entry service.

The rise of AI content generation has increased demand as brands need clear voice definitions to guide AI tools.