Brand Positioning Consultant

Brand positioning consultants help companies clarify what makes them unique and valuable in the marketplace.

This strategic work focuses on discovering and articulating competitive advantages, defining target audiences, crafting positioning statements, and developing messaging frameworks that guide all marketing communications.

You conduct market research, competitive analysis, customer interviews, and internal stakeholder workshops to uncover true differentiation.

The deliverable is typically a positioning document including target audience definitions, positioning statement, key messages, proof points, and tone of voice guidelines.

Unlike design-focused branding, this is purely strategic work commanding fees of $10,000-$50,000 for small to mid-sized companies and $75,000-$200,000 for enterprise clients.

Target clients include companies struggling to differentiate, businesses entering new markets, startups finding product-market fit, and established companies facing new competition.

Services might include competitive positioning audits for existing brands, positioning workshops with executive teams, customer perception research, and ongoing messaging refinement.

Initial costs are minimal - primarily business development, potentially research tools, and professional development.

Success requires strategic thinking, excellent facilitation skills, business acumen, and ability to synthesize complex information into clear positioning.

Many consultants come from brand strategy roles at agencies or companies before going independent.

Start by offering positioning workshops as entry service before tackling full positioning projects.